Published On: Fri, Sep 28th, 2018

50 Cent Inks Licensing Deal

On Thursday, Bellator MMA announced a multi-pronged licensing deal with Curtis “50 Cent” Jackson. As a part of the deal, Jackson is going to award the winner of the Bellator Welterweight Grand Prix. As part of the deal, Bellator will promote 50′s champagne brand Le Chemin du Roi via in-cage signage and more for the promotion’s events. In addition to that part of the deal, the entertainer and Bellator will launch an apparel brand based on Jackson’s “Get the Strap” moniker that is described as “fashionable and edgy, with distinctive attitude. “I am excited to partner with the Bellator Viacom franchise. Mixed martial arts yields some of the most action-packed events in the world. I’m excited for people to see how I plan to shake up MMA with the integration of my ‘Get The Strap’ trademark as well as my luxury champagne Le Chemin du Roi.” said Jackson.