Published On: Thu, Jan 25th, 2018


Ashley Graham just scored her biggest beauty gig yet. The supermodel was announced as Revlon’s newest Global Ambassador for the Live Boldly campaign, joining Wonder Woman star Gal Gadot. Graham took to Instagram to share the news with her fans, along with behind-the-scene Polaroids of her Revlon shoot.
“I am thrilled to be part of this timely and groundbreaking campaign with different types of women across races, ages and sizes, and to leverage this platform to continue to create positive change,” said Graham in a press release. “To ‘Live Boldly’ is the mantra of my life. Every day in the mirror I say to myself, ‘I am bold, I am brilliant, I am beautiful,’ and together with Revlon, we can inspire all women to do the same,” she continued.
As Graham tells it, when Revlon global brand president Anne Talley told Graham the campaign name, “Live Boldly,” she offered to sign right then.
 The brand simultaneously announced three other impressive and inspiring spokespeople-models Adwoa Aboah, Imaan Hammam, and Raquel Zimmermann. 
“Live Boldly” was launched after Revlon global brand president Anne Talley and chief creative officer Linda Wells – both relatively new to Revlon – dove into the archives for inspiration, and found things like the 1973 Charlie campaign featuring a woman striding down the street in pants “redefin[ing] sexy as confident,” Talley said.
Revlon’s “Live Boldly” campaign – complete with group shots and more human-sounding language in place of marketing speak – will roll out to retailers over the next 18 months, according to Talley. It will be followed by activations featuring the Revlon ambassadors and philanthropic initiatives.

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