Published On: Sat, Mar 10th, 2018

Evander Holyfield Inks Deal With CBS

Evander Holyfield’s Real Deal Sports and Entertainment has taken a major step toward its goal of becoming a major player in the world of fight promotion and content distribution.

On Wednesday, the former boxing champion and Hall of Famer’s company announced a live, free-online streaming deal with CBS Sports Digital to broadcast its boxing events. This deal begins on Saturday, March 10 from the Kings Theatre in Brooklyn. The event is called the ‘Real Deal Showcase Series II’ and it is designed to highlight up-and-coming fighters signed to RDSE.

The key factor to RDSE’s deal with CBS Sports Digital is accessibility.

“This is another key initiative for our company to branch out so that our world-class fighters will be watched online, anywhere in the world, free of charge,” said Sal Musumeci, CEO of The Real Deal Boxing. This will be a first-class production and I’m very excited to hear the response from fans and media worldwide.”

“Our goal has been to provide our fighters with a global platform so that the Real Deal Boxing series’ can reach as many viewers as possible, and this deal with CBS Sports Digital will allow just that, “said Eric Bentley, COO of The Real Deal Boxing. “We’d like to thank Peter Kahn and Hardwired Marketing Group for their efforts in creating this mutually beneficial partnership.”

Peter Kahn, founder, and CEO of Hardwired Marketing Group offered the following:

“As over-the-top (OTT) programming is rapidly becoming the distribution of the future, the partnership with CBS Sports Digital is a natural fit. CBS Sports Digital is a leader in the digital sports landscape and our partnership provides Real Deal Sports & Entertainment with an opportunity to reach boxing fans from around the world who want to see competitive fights. The SportsLive service will allow fans worldwide to enjoy fights from their phones, tablets, computers and smart TVs with no barriers. It will also allow Real Deal Sports & Entertainment to provide sponsors and advertisers with the opportunity to reach a broader and targeted audience. The streaming of the showcase series will provide a vehicle for fans to see the champions of tomorrow.”

The partnership between RDSE and CBS will likely include other more high-profile events in the future. More information on the other layers of the deal could be available in the coming weeks.

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