Published On: Wed, Dec 20th, 2017

Fossil Taps Celebrities in New Smartwatch Campaign


In the race to keep up with wearables, Fossil has tapped celebrity endorsement for its new hybrid and touchscreen watch campaign.

The campaign, “Fossil Firsts,” is designed to cultivate nostalgia for the brand as a heritage fashion watch brand in the face of smartwatch market domination. 

Celebrities Kristen Bell and Yara Shahidi, join musicians Leslie Odom Jr. and Austin Mahone to tell intimate stories of their first experience with Fossil watches back in the day. The stories told in the campaign touch on both personal and professional milestones that each actress reached while wearing a Fossil watch.    

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