Published On: Tue, Feb 13th, 2018




Despite a host of economic uncertainties and a tax battle heating up on Capitol Hill, niche start-up companies are being led by a new band of disrupters offering trendy, cheaper alternatives in the world of eyewear and sparking a fresh dose of healthy industry competition.

One particular start-up, “Privé Revaux,” is aiming to disrupt the industry, with hopes of putting eyewear competitor Warby Parker out of business by selling shades for $29.95. According to David Schottenstein, founder of “Privé Revaux,” paying even $100 for a pair of eyeglasses is far too expensive.

“Companies like ours are coming out with a product that millennials and young people are going to appreciate,” he told FOX Business.

Though it has yet to be seen if cheaper alternatives are the magic touch that drives millennials to new brands, Privé Revaux has had success in attracting celebrities, including Academy Award-winning actor Jamie Foxx, who became the company’s brand partner.


NEW YORK, NY – : Atmosphere at the Prive Revaux Eyewear’s New York Flagship launch event at Prive Revaux in New York City. (Photo by Gary Gershoff/WireImage)

“You don’t have to spend a billion dollars to look great,” Foxx told the media.  “I thought what if we do an affordable eyewear under $30? Even though it’s inexpensive, we’ll make sure we don’t spare any cost when it comes to making the product.”


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