Published On: Thu, Mar 8th, 2018

Rihanna Rumored To Be Launching Lingerie Line With TechStyle Fashion Group

TechStyle Fashion Group, which counts ShoeDazzle and Fabletics among its brands, is said to have struck a deal with Rihanna for a lingerie line.
There is no word yet on when the company plans to launch the collection, but an insider source told HONEY that the collaboration is over a year in the works and samples of the range have already been produced.
The deal with Rihanna would certainly be in keeping with the group’s overall M.O. for a portfolio of brands that have at one time or another been linked with a celebrity. In more recent times that’s been Kate Hudson, who is counted as a cofounder for the company’s fastest-growing and youngest brand, Fabletics. ShoeDazzle was cofounded by Kim Kardashian in 2009, alongside Brian Lee and Robert Shapiro. And, Kimora Lee Simmons once held the president title at JustFab before moving on to redirect focus to her KLS line.
The line with Rihanna, the source said, is viewed as a key strategic move in TechStyle’s efforts to file for an initial public offering, something executives have never shied away from discussing as a possible exit option. TechStyle’s raised about $300 million to date.
“They’re of a size now that adding another brand, adding another category, would make sense to round out the product offering,” speculated Lloyd Greif, president and chief executive officer of Los Angeles investment bank Greif & Co., which is not involved with the company. “What they want to do is show growth. The key to going public is having a growth track record or having growth in their windshield, not in the rearview mirror of the company so I’m sure the Rihanna brand play would be to convince the market that the company has strong growth ahead because IPOs are all about growth ahead.”

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  1. Viktoria says:

    Thank you so much, MarK!

  2. Steaphan says:

    Thanks Ciara, enjoy x

  3. engecurso says:

    You people sha like to give celebs fake power. Rihanna is big yes but not to the point of letting a company lose this much. First it was Kylie that let them lose so much, now Its Rihanna. Snapchat has been doing stupid updates and losing stocks way before Rihanna or Kylie. It’s management problem they are having issues with not some random ad that was approved by some automation. Rihanna isn’t that powerful yet. custom writing service

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