Published On: Sun, Mar 4th, 2018

Zoe Saldana Launches Media Brand to Help Showcase Diversity

Zoe Saldana is launching a digital media company, BESE (pronounced “bee-say”). The name is a combination of the word “be” in English and “se,” the Spanish word to know.

The 39-year-old actress says the platform is aimed at millennials and Gen-Z Latinx. As she believes they are the most underrepresented in mainstream media. From there Saldana’s team will branch out to help tell the stories of people of color as a whole. The company will do so by hiring people of color so the story can be determined from the inside out. BESE will produce digital stories in editorial, video and podcast form.

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