Birchbox, the discovery retail company changing the way men and women shop, and iconic women’s fashion brand Ann Taylor, have collaborated to create a “Ready. Set. Finished.” fall Style Guide, to be included in August Birchboxes. The Style Guide features Ann Taylor’s fall wardrobe essentials, paired with the season’s top beauty trends. Birchbox subscribers received an exclusive offer of 20% off any Ann Taylor item and 30% off when purchasing two or more items.
In celebration of the partnership, Birchbox hosted nine events in select Ann Taylor stores in New York, Chicago, San Francisco, Minneapolis, Boston, Washington, D.C., , Houston, Miami, and Seattle.
Attendees enjoyed the opportunity to use their in-box promotional card, as well as cocktails, sweet treats, a complimentary exclusive Juice Beauty Birchbox, and a special GWP from Ann Taylor. NYC, Chicago, San Francisco, Boston, Washington, D.C., Houston and Seattle also enjoyed makeup touchups from the exclusive partner, Juice Beauty!